Pre-Conference Workshop: Tuesday, May 9th, 2006
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1:00 PM to 4:00 PM
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Develop and Inspire Successful New Products: How
to Drive Profit Growth Through Differentiation
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Developing new products can be a daunting challenge. The key to success
is to start with a creative yet disciplined process that creates meaningful
and differentiated new product solutions. Whether you are starting from
scratch, or have new technologies or brand assets to leverage, this workshop
will provide the processes, tools and case histories to help you create
successful new products for your company.
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This half-day workshop is designed to provide you with the strategies
you need to develop:
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- Tools, methods and processes to invigorate growth
- New tools for uncovering hidden consumer needs
- New ways to add value and differentiate your product
- Tips on how to get management support for new ideas
- Approaches for creating a competitive advantage
- Creating new sources of meaningful differentiation
- New product development in a me-too marketing world
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At the end of this workshop you will have the insight you need to
move your innovation strategies forward. You will gain strategies to integrate
the latest tools and methods into your organization and fill your idea
pipeline!
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About your Workshop Leader:
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Robert Kincaide, Managing Director, HAZELTON GROUP
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Robert Kincaide is a founding partner and managing director of the Hazelton
Group, a leading new product and brand equity development firm with offices
in U.S.A., Canada, and England.
For over 20 years, Hazelton has provided strategic brand innovation services
for Fortune 500 firms in North America, Europe, Latin America and Asia/Pacific.
The firm has created many successful new products and services as well
as reinventing existing brands for renewed growth in a variety of consumer
and business-to-business categories. The firm covers a variety of industries
from financial services to food and beverages to information technology.
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