Conference Overview:

Sponsorship:

Speaking:

Press:

Video:

Sponsored By:

Supported By:

day one: Tuesday, November 15th, 2005

7:30 AM

Registration Opens — Continental Breakfast

8:30 AM

OPENING COMMENTS FROM THE CO-CHAIR

Lyle Bunn, Director of Digital Imaging and Rich Media, BTV+

8:35 AM

OPENING ADDRESS:

FUTURE OF OUT-OF-HOME ADVERTISING

Barry Krause, President, J. WALTER THOMPSON, Chicago

9:00 AM

FIVE-YEAR DEMAND FORECAST: RIDING THE WAVE OF AMERICA’S FASTEST GROWING NEW MEDIA

Digital signage receives 10 times the eye contact of static signage – is it any surprise that it’s creating exciting new opportunities for advertising, marketing, and communication? Attend this session to learn exactly what digital signage is and where the industry is headed…

• Key trends and growth drivers in the digital signage industry
• Industry size, segmentation, and forecast
• Key opportunity areas
• Obstacles to more rapid growth
• Trends among industry vendors

Learn where skyrocketing growth is taking place and pinpoint your opportunities.

Norman McLeod, Associate Director, INFOTRENDS/CAP VENTURES

9:30 AM

INTERACTIVE PRICING PANEL:

CONFIGURING THE RIGHT PRICING STRUCTURE: QUANTIFYING AND CORRECTLY COMMUNICATING VALUE – CREATING THE DIGITAL SIGNAGE RATE CARD

The proof is in the bottom line – digital signage is providing companies with significant increases in revenue. Get an inside look at the effect pricing has on this new medium.

• Establishing a pricing framework for digital signage
• Outlining the price/cost along a continuum of options
• Tactically showing how you came to a price
• Determining how to embed value in a price

Use the data in this session to make the most informed decision possible whether you’re a location owner or network supplier.

Terence J. Kollman, President and CEO, CHARTER DIGITAL MEDIA
Rob Wolf, Vice-President, Research, IN-STORE BROADCASTING NETWORK
George Ehinger, Executive VP, Sales, IN-STORE MEDIA NETWORKS

10:15 AM

MID-MORNING NETWORKING BREAK

Enjoy a cup of coffee and discuss the morning program with your peers.

10:45 AM

DIGITAL SIGNAGE INDUSTRY MATRIX: VALUE CHAIN INTEGRATION, SEGMENTATION AND COMPETITIVE LANDSCAPE

Hear this one-of-a-kind presentation and learn where the opportunities lie for you…

• What is 'Value Chain Integration'?
• Why is it important in the Digital Signage Industry?
• Market segmentation analysis
• Evaluating key competitive factors for vendors in each segment
• Tiers of competition and the players comprising each tier
• Presenting the competitive outlook for the industry across the short, medium and long-term and what this means for you

Rufus Connell, Research Director, Information Technology, FROST & SULLIVAN

11:15 AM

THE OPTIMAL DIGITAL SIGNAGE PROFIT MODEL: WHERE DO YOU FIT IN THE REVENUE SHARING/PROFIT CONTINUUM?

What model will you use to leverage the digital signage opportunity? Join us to explore the different models available and the real costs associated with running a network.

• Determining how much revenue is shared between location owner and operator
• Understanding the Risk/Reward Model – where do you fall?
• Optimizing shared revenue with the location owner while reducing operator risk; monthly rebates and if they work
• Understanding when to license locations and when to operate your own network
• Structuring a deal – what to include and why?
• Selling the services? How do things look on this end of the continuum?

Get the knowledge needed to create your profitable digital signage network.

Lyle Bunn, Director of Digital Imaging and Rich Media, BTV+
Sean Moran, Chief Strategy Officer, PRN

12:00 PM

SPONSORED NETWORKING LUNCHEON

Continue the debate among your peers while enjoying lunch.

1:15 PM

LUNCHEON ADDRESS:

FUTURE OF THE DIGITAL SIGNAGE

Michael Hudes, Global Director of Digital Media, CLEAR CHANNEL OUTDOOR

1:45 PM

REAL-WORLD CASE STUDIES:

WINNING STRATEGIES TO CAPTURE CONSUMER INTEREST AND SPENDING WITH DIGITAL SIGNAGE

Why do some networks perform fabulously and others not so?
Hear real-life case studies from Harris Bank and f.y.e. electronics on how they have built their brands by using digital signage so that you can take your digital signage strategy to the next level.

• Benefit from their winning experiences AND road blocks
• Clarifying priorities surrounding digital signage for 2005/06
• Understanding the dynamics and needs of the buyer

Maximize your marketing dollars by understanding how you can drive product lift and build brands at the point of purchase.

Joe Teller, VP Marketing Services, HARRIS BANK
Greg Harper, Senior Strategic Advisor to the Chairman, TRANS-WORLD ENTERTAINMENT (f.y.e.)

2:15 PM

MID-AFTERNOON NETWORKING BREAK

Join us for light refreshments and a casual discussion with delegates and speakers.

2:45 PM

INTERACTIVE PANEL:

SUCCESSFULLY PITCHING A MEDIA PLANNER: HEAR REAL-TIME, REAL LIFE FEEDBACK FROM “THE” DECISION MAKERS

In this interactive session, hear three network operators actually pitch a panel of media planners who will then provide real-time, real life feedback!
Each operator will have 10 minutes to make the pitch on why THEIR digital signage is the right placement (media buy). Media buyers (acting as real life judges) will provide constructive feedback and perspectives…and deals could be done on the spot.
All the hot buttons will be touched upon including:

• Presenting audience demographics • Describing the rate card
• Making the case for the digital signage opportunity to media planners
• The profitability of DS media buy for the media company (commissions and margins) and how it is a viable mix in the ad budget
• The best pricing model – per impression, placement schedule

Media Planner Judges:
Jack Sullivan, SVP and Media Director, STARCOM
Scott MacDuffie, President, BY DESIGN MEDIA
John King, Group Director of Strategy, OMD DIGITAL

Network Pitchers:
Mike Anstey, President and CEO, i-vu USA INC.
Raji Kalra, Managing Partner, THE DIGITAL SIGNAGE AGENCY
Jesse London, President of Advertising Sales, MEDIAPLACE

3:45 PM

VIEWERSHIP AND SPENDING EFFECTIVENESS RESEARCH UPDATE: DEMONSTRATING THE ROI FOR LOCATION OWNERS WITH ADVERTISING DRIVEN NETWORKS

• Defining viewership in retail digital signage
• Challenges in measuring viewership/how to overcome them
• Viewership vs. conversion: which metrics apply when
• Measuring returns for advertisers
• Key ratios that define improved spending effectiveness
• Hidden metrics that can boost your demonstration of effectiveness

Discover how to drive ROI of in-store and narrowcasting advertising.

Rob Winston, Senior Accounts Manager, ARBITRON OUTDOOR
Beth Corbett, VP, New Media Services, NIELSEN MEDIA RESEARCH
Nikki Baird, Senior Analyst, FORRESTER RESEARCH, INC.

4:30 PM

INTERACTIVE PANEL:

EXCLUSIVE Q&A WITH INDUSTRY LEADERS: GET THE INSIDE INTELLIGENCE ON USING DIGITAL SIGNAGE

This interactive, facilitated session will ensure that your concerns are addressed. After completing your registration for this summit, email us at questions@strategyinstitute.com and we will design our interactive sessions to address your concerns. Drawing on varied experiences with digital signage, our panelists will identify helpful solutions to your problems and share their approaches for implementing digital signage successfully.

Bill Collins, Principal, WBC NARROWCASTING GROUP LLC
Jeff Porter, Executive Vice President, SCALA
Joseph Finizio, Vice President of Member Services and Director of the Digital Signage Working Group, POPAI
Beth Corbett, VP, New Media Services, NIELSEN MEDIA RESEARCH

5:15 PM

SPONSORED Evening Reception

Maximize YOUR value of this event! Network with industry leaders at this exclusive cocktail reception.

DAY TWO: Wednesday, November 16th, 2005

7:30 AM

Registration Opens — Continental Breakfast

8:30 AM

OPENING COMMENTS FROM THE CO-CHAIR

Bill Collins, Principal, WBC NARROWCASTING GROUP LLC

8:45 AM

OPENING ADDRESS:

Innovative Strategies for Connecting with Compelling Content

Stephen Nesbit, Chief Operating Officer/President, MARKETFORWARD CORPORATION, A Publicis Group Company

9:15 AM

THE WORLD’S TOP DIGITAL SIGNAGE NETWORKS:
AN INTERNATIONAL EXPOSITION OF THE GLOBE’S TRAILBLAZERS

Thousands of screens, huge deployments, and profitable bottom-lines – join the industry experts who have been strategic in their thinking and driven success to the limits. Source the inside story and hear real-world examples of how these leaders have achieved a competitive advantage and developed models that produced success for their partners.

Pierre van der Hoven, CEO, TBM COMMUNICATIONS (South Africa)
Victor Eijkman, Managing Director, PUBLISYSTEMA S.A. (Chile)
Mathias Segelman, Chief Executive, RTV MEDIA (Sweden)

10:15 AM

MID-MORNING NETWORKING BREAK

Use this extended break to share ideas and make new business contacts.

10:45 AM

TURNING THE SHOPPING CENTER INDUSTRY INTO A MARKETING MEDIUM

Simon Property Group receives over two billion visits per year (100 million unique customers that have a HHI of +$70K). This huge enterprise is implementing its vision on how to turn a shopping center into a marketing medium… and with media playing a vital role. They have developed an inside/outside approach, which conceives of "signage" as both a powerful medium delivered on LED and static spectaculars and as an indoor medium that communicates with shoppers in the mall. Hear this one-of-a-kind presentation and learn…

• How digital signage fits into patron attraction (traffic building, increased visit frequency, and length of stay)
• How full-color LED boards are playing into the media mix
• Merchandising opportunities with digital signage
• Way-finding, patron safety applications
• Event/concert/show/sponsorships support mechanisms within the mall
• What do shopping mall developers need from vendors in the digital signage space?
• Developing reach and frequency metrics for the shopping center industry

Take away a new vision that will impact you and the digital signage industry significantly.

Stewart A. Stockdale, President, SIMON BRAND VENTURES and Chief Marketing Officer, SIMON PROPERTY GROUP

11:30 AM

INTERACTIVE PANEL:

KEY SUCCESS FACTORS AND BEST PRACTICES FOR A DIGITAL SIGNAGE NETWORK: FROM VENDOR SELECTION TO DEPLOYMENT

Hear from this expert panel of digital signage veterans on how to do it right. A digital signage deployment is a complex undertaking and can be a costly endeavor. Before embarking on a digital signage pilot project, take control! Prepare a framework for deciding which software, hardware, and media delivery you really need. This session will explore vital best practices you need to be considering including:

• Vendor selection and RFP’s: what to look for to save you money and time
• Hardware: frequency of performance monitoring, input choices, range of command, and control
• Software: security, scalability, digital rights management
• Media delivery: capacity for local ad-insertion, video-on-demand, and dynamic play list and scheduling
• Content management: ingest, formatting, dynamic play list and scheduling, message overrides
• Network management: monitoring and compliance reporting

Create a solid plan of action with proven best practices in mind. Don’t repeat costly mistakes!!

Jason Kates, Chief Executive Officer & President, RMS NETWORKS
Dale Smith, Director of Business Development, PEERLESS INDUSTRIES

12:30 PM

SPONSORED NETWORKING LUNCHEON

Catalyze new business relationships and explore opportunities for your organization.

1:45 PM

FLAT PANEL DISPLAY DEBATE – LED, PLASMA, LCD, CRT, AND PROJECTION DISPLAYS – MAKE AN INFORMED INVESTMENT FOR YOUR LOCATION

You will spend thousands of dollars on a digital signage deployment! Achieve a clear and practical understanding of the best hardware choices, by exploring the distinct advantages and disadvantages. Decision-makers, this session is especially for you…

• Price, feature, size and environment trade-off matrix
• What options are on stream for 2006/07
• Total cost of ownership – maintenance, life span, power consumption, and residual value
• Tiling versus stand alone in the retail environment
• Commercial versus consumer displays

Decision-makers, take away valuable knowledge to make your next purchase decision a profitable one.

David DeGiorgi, Principal, EAD SYSTEMS

2:30 PM

FUTURE OF DIGITAL SIGNAGE:

CAPITALIZE ON EMERGING TECHNOLOGICAL ADVANCES THAT WILL SAVE YOU MONEY AND ENHANCE QUALITY

From directional sound to RFID triggering and interactive screens, new technology is resulting in “smart” signage that will benefit narrowcasting networks. This presentation will provide you with a clear understanding of how these developments can enhance your capability for information capture.

• How new developments in interactive screens are changing the value-proposition of digital signage
• Use RFID triggering to drive sales and produce a compelling customer experience
• Exploiting new technologies coming on-screen for 2006

Stay competitive by incorporating the latest technology within your business strategy.

Robert Grawet, Director of Business Development, SMART TECHNOLOGY

3:15 PM

MID-AFTERNOON NETWORKING BREAK

Join us for light refreshments and a casual discussion with delegates and speakers.

3:40 PM

MEDIA TRANSPORT STRATEGIES: MAKING YOUR CHOICE FOR COST-SAVINGS AND QUALITY IN CONNECTIVITY

Be prepared for one of your most important investment calls. Achieve insight and practical knowledge of the best choice for your network connectivity. Big dollars are on the line, plus the quality of your network. Choose wisely. This session will outline step-by-step decisions surrounding:

• Satellite, Cable, WiFi, Local ISP, Cellular, and your internal network
• Determining the best fit by factoring in your vertical and network set-ups
• Mining the industry suppliers: comparing with real-world case studies
• Assessing the connectivity reliability and quality
• Industry strategies: cost/benefit analysis, risk and rewards, scalability, and security issues

The quality of your network and huge dollars are at stake. Decision-makers, take away comparative knowledge to make your next purchase decision an informed one.

Keven Cahoon, Vice President, GLOBECAST
Susan Irwin, President, IRWIN COMMUNICATIONS, INC.

4:20 PM

LAST CHANCE TO SOURCE INFORMATION YOU NEED TO KNOW! CONFERENCE SUMMARY AND EXCLUSIVE Q&A WITH INDUSTRY LEADERS

Drawing on two days of intensive learning, our panelists will identify helpful solutions to your problems and share their approaches for implementing digital signage successfully.

Source the strategic knowledge that will make your next digital signage initiative 100% successful.

Pierre van der Hoven, CEO, TBM COMMUNICATIONS (South Africa)
Jason Kates, Chief Executive Officer & President, RMS NETWORKS
Lyle Bunn, Director of Digital Imaging and Rich Media, BTV+
Bill Collins, Principal, WBC NARROWCASTING GROUP LLC

5:00 PM

CONFERENCE ADJOURNS