day one: Tuesday, November 15th, 2005
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7:30 AM
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Registration Opens — Continental Breakfast
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8:30 AM
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OPENING COMMENTS FROM THE CO-CHAIR
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Lyle Bunn, Director of Digital Imaging and Rich Media,
BTV+
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8:35 AM
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OPENING ADDRESS:
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FUTURE OF OUT-OF-HOME ADVERTISING
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Barry Krause, President, J. WALTER THOMPSON, Chicago
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9:00 AM
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FIVE-YEAR DEMAND FORECAST: RIDING THE WAVE OF
AMERICA’S FASTEST GROWING NEW MEDIA
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Norman McLeod, Associate Director, INFOTRENDS/CAP VENTURES
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9:30 AM
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INTERACTIVE PRICING PANEL:
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CONFIGURING THE RIGHT PRICING STRUCTURE: QUANTIFYING
AND CORRECTLY COMMUNICATING VALUE – CREATING THE DIGITAL SIGNAGE
RATE CARD
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Terence J. Kollman, President and CEO, CHARTER DIGITAL
MEDIA
Rob Wolf, Vice-President, Research, IN-STORE BROADCASTING
NETWORK
George Ehinger, Executive VP, Sales, IN-STORE MEDIA NETWORKS
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10:15 AM
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MID-MORNING NETWORKING BREAK
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10:45 AM
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DIGITAL SIGNAGE INDUSTRY MATRIX: VALUE CHAIN INTEGRATION,
SEGMENTATION AND COMPETITIVE LANDSCAPE
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Rufus Connell, Research Director, Information Technology,
FROST & SULLIVAN
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11:15 AM
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THE OPTIMAL DIGITAL SIGNAGE PROFIT MODEL: WHERE
DO YOU FIT IN THE REVENUE SHARING/PROFIT CONTINUUM?
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Lyle Bunn, Director of Digital Imaging and Rich Media,
BTV+
Sean Moran, Chief Strategy Officer, PRN
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12:00 PM
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SPONSORED NETWORKING LUNCHEON
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1:15 PM
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LUNCHEON ADDRESS:
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FUTURE OF THE DIGITAL SIGNAGE
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Michael Hudes, Global Director of Digital Media, CLEAR
CHANNEL OUTDOOR
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1:45 PM
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REAL-WORLD CASE STUDIES:
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WINNING STRATEGIES TO CAPTURE CONSUMER INTEREST
AND SPENDING WITH DIGITAL SIGNAGE
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Joe Teller, VP Marketing Services, HARRIS BANK
Greg Harper, Senior Strategic Advisor to the Chairman, TRANS-WORLD
ENTERTAINMENT (f.y.e.)
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2:15 PM
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MID-AFTERNOON NETWORKING BREAK
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2:45 PM
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INTERACTIVE PANEL:
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SUCCESSFULLY PITCHING A MEDIA PLANNER: HEAR REAL-TIME,
REAL LIFE FEEDBACK FROM “THE” DECISION MAKERS
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Media Planner Judges:
Jack Sullivan, SVP and Media Director, STARCOM
Scott MacDuffie, President, BY DESIGN MEDIA
John King, Group Director of Strategy, OMD DIGITAL
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Network Pitchers:
Mike Anstey, President and CEO, i-vu USA INC.
Raji Kalra, Managing Partner, THE DIGITAL SIGNAGE AGENCY
Jesse London, President of Advertising Sales, MEDIAPLACE
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3:45 PM
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VIEWERSHIP AND SPENDING EFFECTIVENESS RESEARCH
UPDATE: DEMONSTRATING THE ROI FOR LOCATION OWNERS WITH ADVERTISING DRIVEN
NETWORKS
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Rob Winston, Senior Accounts Manager, ARBITRON OUTDOOR
Beth Corbett, VP, New Media Services, NIELSEN MEDIA RESEARCH
Nikki Baird, Senior Analyst, FORRESTER RESEARCH, INC.
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4:30 PM
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INTERACTIVE PANEL:
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EXCLUSIVE Q&A WITH INDUSTRY LEADERS: GET THE
INSIDE INTELLIGENCE ON USING DIGITAL SIGNAGE
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Bill Collins, Principal, WBC NARROWCASTING GROUP LLC
Jeff Porter, Executive Vice President, SCALA
Joseph Finizio, Vice President of Member Services and Director
of the Digital Signage Working Group, POPAI
Beth Corbett, VP, New Media Services, NIELSEN MEDIA RESEARCH
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5:15 PM
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SPONSORED Evening Reception
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DAY TWO: Wednesday, November 16th, 2005
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7:30 AM
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Registration Opens — Continental Breakfast
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8:30 AM
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OPENING COMMENTS FROM THE CO-CHAIR
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Bill Collins, Principal, WBC NARROWCASTING GROUP LLC
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8:45 AM
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OPENING ADDRESS:
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Innovative Strategies for Connecting with Compelling
Content
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Stephen Nesbit, Chief Operating Officer/President, MARKETFORWARD
CORPORATION, A Publicis Group Company
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9:15 AM
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THE WORLD’S TOP DIGITAL SIGNAGE NETWORKS:
AN INTERNATIONAL EXPOSITION OF THE GLOBE’S TRAILBLAZERS
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Pierre van der Hoven, CEO, TBM COMMUNICATIONS (South Africa)
Victor Eijkman, Managing Director, PUBLISYSTEMA S.A. (Chile)
Mathias Segelman, Chief Executive, RTV MEDIA (Sweden)
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10:15 AM
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MID-MORNING NETWORKING BREAK
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10:45 AM
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TURNING THE SHOPPING CENTER INDUSTRY INTO A MARKETING
MEDIUM
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Stewart A. Stockdale, President, SIMON BRAND VENTURES and
Chief Marketing Officer, SIMON PROPERTY GROUP
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11:30 AM
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INTERACTIVE PANEL:
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KEY SUCCESS FACTORS AND BEST PRACTICES FOR A
DIGITAL SIGNAGE NETWORK: FROM VENDOR SELECTION TO DEPLOYMENT
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Jason Kates, Chief Executive Officer & President,
RMS NETWORKS
Dale Smith, Director of Business Development, PEERLESS INDUSTRIES
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12:30 PM
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SPONSORED NETWORKING LUNCHEON
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1:45 PM
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FLAT PANEL DISPLAY DEBATE – LED, PLASMA,
LCD, CRT, AND PROJECTION DISPLAYS – MAKE AN INFORMED INVESTMENT FOR
YOUR LOCATION
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David DeGiorgi, Principal, EAD SYSTEMS
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2:30 PM
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FUTURE OF DIGITAL SIGNAGE:
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CAPITALIZE ON EMERGING TECHNOLOGICAL ADVANCES
THAT WILL SAVE YOU MONEY AND ENHANCE QUALITY
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Robert Grawet, Director of Business Development, SMART
TECHNOLOGY
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3:15 PM
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MID-AFTERNOON NETWORKING BREAK
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3:40 PM
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MEDIA TRANSPORT STRATEGIES: MAKING YOUR CHOICE
FOR COST-SAVINGS AND QUALITY IN CONNECTIVITY
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Keven Cahoon, Vice President, GLOBECAST
Susan Irwin, President, IRWIN COMMUNICATIONS, INC.
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4:20 PM
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LAST CHANCE TO SOURCE INFORMATION YOU NEED TO
KNOW! CONFERENCE SUMMARY AND EXCLUSIVE Q&A WITH INDUSTRY LEADERS
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Pierre van der Hoven, CEO, TBM COMMUNICATIONS (South Africa)
Jason Kates, Chief Executive Officer & President, RMS
NETWORKS
Lyle Bunn, Director of Digital Imaging and Rich Media, BTV+
Bill Collins, Principal, WBC NARROWCASTING GROUP LLC
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5:00 PM
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CONFERENCE ADJOURNS
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